All tagged technology

 

Something we don’t talk about much in interactive marketing is what's broken or perhaps on its deathbed. 

Regular readers know I have a severe case of #FOMO about my industry and its insanely ascending evolution. As if that isn’t enough to keep my mind in overdrive, I am the same way about technology, trends, tactics and strategies that might have outlived their usefulness - or are ready for an overhaul.

Trying to explain the thrill of creating a new technology, startup, user experience or integrated marketing tactic is hard to do with just words. But that excitement is ramped up tenfold when you're creating something that affects the real world. Such is the case with the new patent-pending technology that is being released by Starmark. This is the integrated advertising agency that I call home. Here I get to play with some of the most amazingly talented individuals that I've ever had the pleasure to battle for the best ideas. However, when we were challenged to construct the technology that would reward people in the real world, it was a new level.
The Future is Now! (I’m not saying it’s a great headline – but I needed to have something there or it makes me a little nuts ;) Anyone who ever sat down over a cup of coffee or bottle of wine with me knows I can wax philosophical over design and technology trends until your ears bleed. I LIVE for this shit, people! I’ve been grinding on a number of different items lately, and it’s time to put it all out there. I based some of these on my own gut feelings. I cited and referenced others, then supplemented with my own take on how "it" will affect us. What you read here is my own interpretation. I’m not engaging in product placement or service promotion, and my current employers influence none of this.