Every day I wake up, look in the mirror and marvel at the gorgeous physical specimen staring back at me. I soak it all in and think about how lucky my wife is to have me. Then I shake off the remnants of that final pre-alarm dream and take another look at the disheveled guy with unruly red locks and badass Jedi boxers. That’s when I see the 40-year-old father of a 4-year-old daughter, a husband, and a friend to what seems to be an endless array of people. I am blessed with innumerable online "F3s" (friends, fans and followers) with whom I feel the need to connect in some way. I also feel hopelessly out of touch.

The David Fincher (of such films like "Seven") - has now directed ‘The Girl With the Dragon Tattoo’ one of the most deliciously anticipated remakes (from the European version) in some time. Why I'm even bringing this to your attention is from the design elements made up in the title sequence. Incredible. The cover of Led Zeppelin‘s ‘Immigrant Song’ was ably revamped by none other than Trent Reznor and Atticus Ross.

Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps.

My love affair with bicycles officially started about two years ago. Many of my friends are into cycling, and I owned several bikes in the past. But then the romance got hot and heavy, and I could no longer deny the attraction.