I had nothing short of an epiphany in an interview years ago and have never expressed it formally until now as I'm (current day) seeking my "forever home." During that interview, I was asked, "Are you multilingual?" Then it happened —

“No, not in the traditional sense, though I am in the profession where I find my experience EXTREMELY versed in multilingual aptitude — allow me to explain. I speak ….

Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.

So, way back (machine) when Amazon only sold books, HTML backgrounds were all gray, and lightyears before the <blink> tag, agencies were raking in cash with massive retainers from print and television ads. Little shops like mine were considered interesting novelties, sidelined by the big players.

There's a famous quote attributed to many great writers such as Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, Pliny the Younger, and Cicero. It states, "If I Had More Time, I Would Have Written a Shorter Letter."

Is your creative team feeling the strain? Are tensions high, and the office atmosphere less than inspiring? It's not uncommon, but it's crucial to address these issues head-on to keep your team motivated and productive. Here are some quick, effective tactics to help improve your team's culture and morale, ensuring everyone feels valued and appreciated.

For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.

Artificial intelligence (AI) is quickly becoming a part of almost everything, from how we drive our cars to how we interact with customer service agents. Unsurprisingly, it’s also being leveraged as a powerful tool for marketing teams. AI can enhance data analysis, automate processes, and improve content curation.

John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."

With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.

I’m a practicing martial artist with an array of styles, studies, and training – if I have a religion it would be the cumulative makeup of the positive guiding principles that I’ve found in training, peer discussion and mentoring, and forever being a humble student. The most prevalent among them is The Bushido Code.

While surveys can be a useful tool for gathering feedback, they often fall short when it comes to truly understanding the fan experience. Asking fans to provide meaningful feedback in under 200 characters is not a justifiable way to understand their thoughts and opinions.

Hello there, fellow marketers, and welcome to the rise of the machines! Are you considering adding support bots to your website to enhance customer service? Get ready to ride the dragon of change that your entire staff will certainly hate!

I’ve been freelancing for years. In fact, in the nature of what I do, I’m often called upon to white-label services and act on behalf of an agency. That means I’ve seen “behind the curtain” A LOT! Let’s be fair; all businesses no matter the size, have their shortcomings and issues — the degree and severity, of course, is what this article’s all about.

The marketing world is constantly evolving, and staying up to date with the latest trends and technologies can be challenging. Luckily, there are a few key tools that marketers should know about to stay ahead of the curve, or you're doomed.

Short-form content videos are no longer the wave of the future — they’re becoming the norm. There’s no social channel valued over an inconceivable amount of money that’s not propagating and exploiting short-form content.

You hear the term "swag," and your mind goes to trade shows filled with free pens, stress balls modeled to look like a bastardized version of a product, and crap Wayfairer knockoffs of sunglass with the company's logo washed over the lenses.