Aug 1

Aug 1 Invisible Storytelling (Part One) — What's new, and what does the future of content have in store for us?

Advertising, Business, content marketing, marketing, Process

Not long ago, I was on Imgur. For those of you new to this platform, think of it as a content-sharing sharing hub of sorts. That said, it's incredibly topical and shows how we socially craft little bits of stories into the fabric of a larger picture. I once read an Imgurian saying, “I don’t watch the news; I can get it all here in memes, videos, and images.” This was the seed for me to watch how people compile stories, build myths (and conspiracies), touch topics, and play a small part in endless narratives being played out online in real-time.

Jul 24

Jul 24 Oh Look, The Marketing Silos Are Back

Justice Mitchell

Advertising, Artificial Intelligence, content marketing, Technology, marketing

So, way back (machine) when Amazon only sold books, HTML backgrounds were all gray, and lightyears before the <blink> tag, agencies were raking in cash with massive retainers from print and television ads. Little shops like mine were considered interesting novelties, sidelined by the big players.

Jul 21

Jul 21 The Power of The Minimal Title In Marketing

Justice Mitchell

Advertising, Education, graphic design, content marketing

There's a famous quote attributed to many great writers such as Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, Pliny the Younger, and Cicero. It states, "If I Had More Time, I Would Have Written a Shorter Letter."

Jul 18

Jul 18 Suffering Staff "How to" For Surviving Agency Toxicity (Part Two)

Justice Mitchell

Advertising, Business, Management

Is your creative team feeling the strain? Are tensions high, and the office atmosphere less than inspiring? It's not uncommon, but it's crucial to address these issues head-on to keep your team motivated and productive. Here are some quick, effective tactics to help improve your team's culture and morale, ensuring everyone feels valued and appreciated.

Apr 3

Apr 3 Something Fun For The April Fools

Justice Mitchell

Advertising, marketing, content marketing

For this year’s April Fools extravaganza, I pitched Mullinax Automotive Group embarked on a fantastical voyage, listing some of the most iconic vehicles from the annals of science fiction as part of their 'used car' lineup.

May 26

May 26 How To Integrate AI Into Your Marketing Team Without Fear

Justice Mitchell

Artificial Intelligence, Data, Design, Tools

Artificial intelligence (AI) is quickly becoming a part of almost everything, from how we drive our cars to how we interact with customer service agents. Unsurprisingly, it’s also being leveraged as a powerful tool for marketing teams. AI can enhance data analysis, automate processes, and improve content curation.

Mar 9

Mar 9 How Buyer Customization Is Retooling Marketing To The "Me-conomy"

Justice Mitchell

Content, content marketing, Trends, Technology, Data

John Fareed MSc CHME ISHC, and Global Chairman of Horwath HTL is a dear friend, mentor, and man of magic. One of the many moments he bestowed upon me was the term "Me-conomy."

Mar 8

Mar 8 Omnichannel Marketing & The Buzz-term Bingo Chart

Justice Mitchell

Advertising, Content, marketing, Process

With ALL professional jobs, you have the textbook answer and the reality. Well, marketing and advertising are absolutely 100% the same. You're going to go to school for marketing, communications, digitalbrandoflex or whatever.

Mar 3

Mar 3 The Bushido Code For Modern Professional Leadership

Justice Mitchell

Applications, Business, Education, Management, Process

I’m a practicing martial artist with an array of styles, studies, and training – if I have a religion it would be the cumulative makeup of the positive guiding principles that I’ve found in training, peer discussion and mentoring, and forever being a humble student. The most prevalent among them is The Bushido Code.

Feb 28

Feb 28 The XFL 2.0 — A Train Wreck Lesson In Customer Experience Marketing

Justice Mitchell

content marketing, Education, marketing, Review

While surveys can be a useful tool for gathering feedback, they often fall short when it comes to truly understanding the fan experience. Asking fans to provide meaningful feedback in under 200 characters is not a justifiable way to understand their thoughts and opinions.

Feb 28

Feb 28 The Double-Edged Sword of Voice & Contextual Support Bots

Justice Mitchell

Education, marketing, Process

Hello there, fellow marketers, and welcome to the rise of the machines! Are you considering adding support bots to your website to enhance customer service? Get ready to ride the dragon of change that your entire staff will certainly hate!

Feb 18

Feb 18 Gauging An Agencies Toxicity Level Before You Take The Job (Part One)

Justice Mitchell

Employment, Management, Trends

I’ve been freelancing for years. In fact, in the nature of what I do, I’m often called upon to white-label services and act on behalf of an agency. That means I’ve seen “behind the curtain” A LOT! Let’s be fair; all businesses no matter the size, have their shortcomings and issues — the degree and severity, of course, is what this article’s all about.